2: The Enemy Within
Want to hear Nolan Bushnell
talk about how "dumb marketing people" irritate engineers with requests
to "violate the laws of physics?" Want to hear it in those words?
The various arms of a company (marketing, engineering, management,
etc.) should work in concert to create a harmonious symphony of profitable
business performance. But sometimes the cellist thinks the brass section
sucks. Maybe the conductor feels a percussionist isn't up to snuff.
Sometimes the whole orchestra erupts into a huge brawl.
This was more the ATARI style symphony. The friction between engineering
and their counterparts in marketing and management was legendary. You
may witness conflicts like these in your company, but do they wind
up costing you over one billion dollars? They did at ATARI.
This is a "gloves-off" episode about how the people in the VCS (home
games) department viewed, and were viewed by, other arms of the
company. It exposes tremendously unhealthy inter-departmental attitudes
which may have contributed significantly to ATARI's fall from the top.
You will learn a lot about the darker side of an excessive and perverse
environment. Fascinating insights into corporate dynamics and in-fighting.
Not for the squeamish.
There is a classic style "Howard Scott Warshaw" signature
in this episode.
entirely in DIGITAL VIDEO, start to finish.